About Us
Meet the minds behind DOUBLE EIGHT (Franco Pancino, Germán Q. Pardies and Federico Koch), three friends with a talent for creativity and a dream beyond measure. "We didn't have much, just a vision and a lot of determination. From doodles in notebooks to real frames on faces, we've fought to make our mark in the world of eyewear. It's been an incredible journey, but we wouldn't trade it for anything. So here we are, chasing dreams, defying odds and sporting some cool glasses along the way."

OUR HISTORY
A NEW YORK LUXURY EYEWEAR BRAND
Our Path
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2022
We started reselling glasses, without any knowledge or strategy, and we realized that it was a new world. In just 3 months we were at the top of reselling, and that was when we realized our potential and started producing our own brand. Originally, the name was Father Of Gods because of the name of our resale brand. Then, in a call between Franco and Germán, the name DOUBLE EIGHT came up.
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2023
In 2023, Double Eight embarked on a journey to redefine luxury eyewear. Our collection of four meticulously crafted models, each available in three distinct colors, captured the essence of two iconic cities: London and Manhattan. Limited to just 25 pieces per model, these frames were inspired by the most prestigious locations in the world, epitomizing the pinnacle of luxury and exclusivity.
Double Eight also expanded its presence with state-of-the-art offices in Buenos Aires and Manhattan. These dynamic spaces served as hubs of innovation and creativity, reflecting the brand’s commitment to elegance and excellence. In Buenos Aires, our office captured the vibrant energy of the city, fostering collaboration and inspiration among our team members. Meanwhile, our Manhattan office exudes sophistication, reflecting the iconic skyline and bustling streets below.
In 2023, in addition to our stylish offices, Double Eight partnered with Choptical Factory for the production of our eyewear. Located at the heart of eyewear craftsmanship, Choptical Factory brought decades of experience, ensuring the impeccable quality and precision of each frame. This collaboration allowed us to maintain our commitment to excellence while exploring new boundaries in design innovation.
As a brand, our mission went beyond creating exclusive eyewear. We set out to promote and scale the concept of quiet luxury, emphasizing elegance and quality over ostentatious logos. This approach resonated with our discerning clientele, who sought sophistication without the need for overt branding. By adhering to our values and focusing on timeless design, we continue to raise the bar for luxury eyewear in 2023 and beyond.
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2024
On track for the best year yet...